Home Mortgage CRM
Borrowers and brokers

A CRM that lives inside the loan file

Leads, borrowers and brokers sit on the same record your processors work from, so the person who answers the phone always knows the deal.

In short: The Orivane CRM tracks where each lead came from, keeps every call, text and email on the borrower record, and reminds your officers when a conversation has gone quiet. When a lead becomes a loan, nothing is copied anywhere.

Leads

Know which leads deserve a call today

Every inquiry lands with its source, its loan amount and its program. Officers sort by what is most likely to close, not by whoever emailed last.

  • Source tracking for brokers, referrals and web forms
  • Follow-up reminders when a lead has gone quiet
  • Shared records so the whole team sees the same history
  • Lead to loan in one click, with nothing retyped
Orivane borrower records with contact history
What it covers

The relationship side of lending

Private lending runs on repeat borrowers and trusted brokers. The CRM is built around keeping both.

IntakeWeb forms and broker submissions land as leads.
Follow-upReminders keep every open lead moving.
ReportsSee which sources actually fund.
PipelineLeads and loans on one board.
RelationshipsRepeat borrowers and brokers, tagged.
Fewer dropped leads

No lead waits on someone remembering to call back

Each open lead has an owner and a next step with a date. If it slips, the officer and their manager both see it.

1history for every borrower
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Conversations

Calls, texts and email on the record

Your team keeps using the phone and inbox they already use. Orivane files each conversation against the right borrower.

Calls

Click to call from the borrower record, with notes and outcomes saved on the loan.

Texts

Send and receive texts from a shared business number so replies never land on one officer's phone.

Texting
Shared numberTemplatesOpt-out handling

Email

Send updates and drip sequences, and see who opened them, without leaving the loan.

Email
SequencesOpen trackingTemplates

One timeline

Every message, note and status change shows on one timeline per borrower.

Follow-through

Tasks that come with the deal

When a lead becomes a loan, the right tasks appear for the right people, so borrowers hear from you before they think to ask.

  • Assigned tasks for each stage of a loan
  • Notes and mentions kept on the file
  • Due dates tied to the closing date
  • Team view of what is overdue
Orivane task board with assignments by stage
Two colleagues celebrating a funded loan approval in an officeFunded loans show up on everyone's board the moment they close.
Buying a CRM

Questions worth asking any lending CRM

A short list to bring to every demo, including ours.

  • Does it share data with origination, or will you export and import?
  • Can you see the lead source on a funded loan months later?
  • Do texts and calls attach to the borrower automatically?
  • Can a manager see overdue follow-ups across the team?
  • Are templates yours to edit without a support ticket?
  • Can brokers be tracked as relationships, not only contacts?
  • Does reporting show which sources fund, not just which convert?
  • Who can see what, and can you limit it by role?
Beyond contacts

Built for how private lending grows

Brokers

Broker relationships

Track which brokers send deals, how many fund, and when you last spoke.

Repeat

Repeat borrowers

A borrower's past loans, entities and documents are there when they come back.

Sequences

Automated follow-up

Set a sequence once and every new lead in that program gets it.

One platform

The other modules

Every module reads the same loan record, so adding one never means another import.

Loan Origination SoftwareIntake, underwriting and closing in one fileExplore Loan Origination Software
Loan ServicingPayments, draws and ledgers after the loan fundsExplore Loan Servicing
Loan PricingRules-based pricing and rate locksExplore Loan Pricing
Get started

See the CRM with your own leads

Book a walkthrough and we will load a few of your recent inquiries so you can see them as loans.

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